Last week was a successful trip to the annual World of Concrete trade show in Las Vegas, which celebrated its 40th anniversary. Located in the middle of 1,000,000 square feet of exhibition space at the Las Vegas Convention Center (that’s a lot of concrete, by the way), booth C-6643, also known as ClearSpan, shined amongst its peers.
While thousands upon thousands of concrete professionals from all over the world attended day-long seminars on Monday, Jan. 20 to kick off the annual event, ClearSpan’s day-long festivities included air travel to Las Vegas’s McCarren International Airport, hotel check in, and booth set up. It was a long day, but we were ready to meet, engage, and sell over the next three and a half days. At a show like the World of Concrete, which draws hobbyists and professionals alike from what seems to be every country on the planet, the interesting and uniqueness of it was that every single individual whom we spoke with had a new story to tell. Folks were general contractors, municipality managers, aggregate supply owners and public works personnel to name a few. Of the 80-plus leads we obtained over the course of the show, we also spoke to some whom were not only thinking about their next business venture, but how they were going to provide a year-round solution to their hobby farm at home. Well, you’ve come to the right place! Would you like one of our greenhouse specialists to contact you, sir?
Our booth consisted of a wide array of literature, from case studies to welcome packets. We also had a flat screen monitor with an interactive slideshow that displayed a variety of building projects, big and small. Our displays were eye catching, informative and in some cases, showstopping! During the course of the convention, we canvased the three separate halls to speak with our colleagues in the media world. Whether it was to discuss past, present or future advertising or the opportunity to forge new relationships with other trade publications, we learned a lot. Most importantly, we continued to work diligently to promote the ClearSpan brand.
The convention was bustling inside, but it was also drawing a lot of attention in the outside exhibits too. The entire week was in the high 60s with mostly sunny skies. It was a nice change of pace from the polar vortex in the Northeast. In the shadow of the infamous Stratosphere, which provides sweeping 360-degree views of the Las Vegas strip and southern Nevada desert, concrete floor polishing, masonry contests and power tool demonstrations were in full tilt. It was, without question, a hands-on learning experience for all. Did we forget to mention that there were some pretty cool giveaways as well?
We couldn’t exhibit at a concrete trade show all week without seeing one of the world’s most breathtaking, concrete marvels before heading back home. The Hoover Dam, located 20 miles south-southeast of downtown Las Vegas, opened in 1935 and sits on the Colorado River.The Hoover Dam Bypass, or the Mike O’Callaghan-Pat Tillman Memorial Bridge, connects Route 93 from Nevada to Arizona. It opened in October 2010 and spans 1,900 feet in length and is 840 feet above the Colorado River, making it the second-highest bridge in the United States. Classified as an arch bridge and made of concrete, this was also an amazing site to see. The Truss Arch team at ClearSpan was thoroughly impressed! Until next time, Las Vegas.