ClearSpan Fabric Structures held our first open house on November 17th. My colleague, Nichole, and I set up a wonderful day of presentations, question and answer sessions and riding demonstrations. Thankfully, the stable we chose to showcase was only an hour drive from our Connecticut office. Nichole and I left the office at 11am on Friday and drove to Guilford to set up for the open house on Saturday. We set up tables, chairs, balloons and even a TV so I could do a presentation on our fabric riding arenas. On a chilly Saturday morning, Nichole and I arrived at Five Star Performance Horses owned by Erin Cecchini. Erin’s facility sits off the main road in the back of a residential area where she has about 20 horses and one rather adorable miniature pony named Buttercup who was allowed to roam free around the property.
Around 10am, interested customers began arriving at the facility and enjoyed a cup of coffee or cocoa while I toured them around the 83’W by 116’8″L arena answering questions. Next, I gave my presentation about our Hercules Truss Arch Buildings describing the lighting advantages, door options and even the different types of foundations used. Presenting in the fabric arena really added value to the content of the presentation. I was able to point out live examples of the options and accessories Erin had purchased for her fabric arena.
Our potential customers really appreciated that we did an open house. It was great to connect face to face with them and answer any questions about the structure. We had a few interested buyers who really wanted to see the size of the pipe on the building and how the mounting feet connected to the foundation. Many of our customers were also concerned about the durability of our fabric; they were able to touch the fabric and see everything up close. This event provided us with the perfect opportunity to show the lasting quality of our buildings.
Nichole arranged a wonderful catered lunch from Perk on Main, a deli in Guilford! We had everything from crunchy tuna salad croissants and Mediterranean wraps to feta and candied walnut spring salad. After lunch I was able to talk one on one with each customer about their specific project and answer any questions they had. Overall the open house was a great success. Our customers really appreciated the opportunity to see a structure and have a Truss Arch specialist there to explain all the little details right down to the nuts and bolts. I love talking with customer face to face because I think it’s the best way to develop great business relationships. Many thanks to Erin for letting us showcase her beautiful facility and to my colleague Nichole who arranged and coordinated the entire event!
We plan to host another open house event in the spring. If you’d like to be added to the notification list, or if you’d be interested in hosting an event like this with us, email Nichole at nkemp@ClearSpan.com.
When has seeing a product in person or testing it out sealed the deal for you?
Kat joined the ClearSpan team shortly after she graduated from Mount Holyoke College this past spring. While at Mount Holyoke, she earned a degree in biology and rode on the college’s dressage team. She has been riding for ten years and has a horse named Nate. The barn where Kat rides at also has an indoor fabric arena, which she loves! Kat says the best thing about working at ClearSpan is helping great horse people into the ClearSpan arena of their dreams.